gap

Gap Drives Digital Focus While Growing Storefronts
Gap Drives Digital Focus While Growing Storefronts
February 27, 2015  |  Merchant Innovation

With a new, digitally-focused CEO leading the way, Gap’s fourth quarter earnings call yesterday (Feb. 26) was concentrated on its omnichannel push as the company grows its...

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Gap’s E-Commerce Project Piperlime Goes Dark
Gap’s E-Commerce Project Piperlime Goes Dark
January 26, 2015  |  News

Clothing conglomerate Gap Inc. has decided to let go of its attempt at a stand-alone e-commerce brand, just the latest in a string of company...

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Gap CEO Giving Up His Role
Gap CEO Giving Up His Role
October 09, 2014  |  Merchant Innovation

It’s not easy selling jeans. With the release of a round of disappointing sales figures, GAP CEO Glen Murphy has announced that he is stepping...

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Gap Plans to Merge Online and In-store Operations
Gap Plans to Merge Online and In-store Operations
April 18, 2014  |  News

This would involve having shoppers pick up online orders in stores, this includes offering mobile options for purchasing items.

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