HelloFresh

HelloFresh Launches In-House Fleet Delivery Service
HelloFresh Launches In-House Fleet Delivery Service
November 14, 2023  |  Delivery

Meal kit company HelloFresh is now in the last-mile delivery business. The company announced Tuesday (Nov. 14) that its company-managed fleet is now operating in 19 major metropolitan areas....

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HelloFresh Launches Dog Food as Consumers Splurge on Pet Meals
HelloFresh Launches Dog Food as Consumers Splurge on Pet Meals
August 01, 2023  |  Subscriptions

Consumers may be cutting back on food spending for themselves amid inflation, but few are willing to subject their furry friends to the same sacrifices,...

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1 in 7 Food Subscribers May Cancel by Next Payment
1 in 7 Food Subscribers May Cancel by Next Payment
April 18, 2023  |  Subscriptions

Consumers are cutting back on their product subscriptions, with many rethinking their food purchasing. By the Numbers Research from PYMNTS’ new study, “Subscription Commerce Readiness...

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Food Brands HelloFresh and Truff Tap Nostalgia to Drive Sales
Food Brands HelloFresh and Truff Tap Nostalgia to Drive Sales
April 13, 2023  |  Retail

Brand collaborations such as HelloFresh and Marvel or Truff and Nintendo’s Super Mario Bros. can be perceived as trendy marketing tactics, an innovative way to...

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Meal Kit Providers Maximize Convenience to Maintain Loyalty
Meal Kit Providers Maximize Convenience to Maintain Loyalty
April 05, 2023  |  Loyalty & Rewards

Amid inflationary pressures, meal kit providers are securing consumers’ loyalty with more convenience and flexibility. Blue Apron, for one, is turning its focus to its...

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Campbell: Consumers Reluctant to Spend More Than 20 Minutes Cooking
Campbell: Consumers Reluctant to Spend More Than 20 Minutes Cooking
March 08, 2023  |  Consumer Insights

As consumers seek to save on both money and time, prepared meals are gaining ground. Campbell Soup Company, parent of its self-titled brand as well...

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HelloFresh Seizes on Ready-to-Eat Growth Opportunity as Consumers Seek Immediacy
HelloFresh Seizes on Ready-to-Eat Growth Opportunity as Consumers Seek Immediacy
March 08, 2023  |  Retail

Meal kit providers are finding that many consumers prefer speedy convenience to cooking from scratch. Berlin-based multinational meal kit company HelloFresh said on a call...

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D2C Food Brands Target Male Consumers With Prepared Meals
D2C Food Brands Target Male Consumers With Prepared Meals
January 09, 2023  |  Subscriptions

More men than women are buying food online, and D2C companies are adjusting their offerings accordingly. For instance, meal kit business HelloFresh announced this month...

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Boxed Considering Sale of Company as eGrocers Flounder
Boxed Considering Sale of Company as eGrocers Flounder
January 05, 2023  |  eCommerce

Online consumer-facing wholesale retailer Boxed is considering selling the company as eGrocers face economic challenges. The eTailer announced Thursday (Jan. 5) that its board and...

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