LEGO

LEGO Plans To Bring 35 Additional Stores To China

LEGO Plans To Bring 35 Additional Stores To China
LEGO Plans To Bring 35 Additional Stores To China
September 03, 2019  |  Retail

Even with a shift toward eCommerce sales, LEGO plans to bring 35 additional stores to China by the close of 2019. The move would take...

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LEGO Wear, AR And Powering Sales With An Empty Pop-Up
LEGO Wear, AR And Powering Sales With An Empty Pop-Up
March 04, 2019  |  Retail

In London, LEGO and Snapchat are partnering on a pop-up shop that combines many concepts that, if not opposite, are not normally associated with each...

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Lego Gearing Up For Big Expansion In China
Lego Gearing Up For Big Expansion In China
January 31, 2019  |  Retail

Lego, the Danish toy company, is gearing up for a big expansion in China, reported Reuters. According to a report in Reuters, Lego is planning...

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Everything Is Not Awesome For LEGO
Everything Is Not Awesome For LEGO
March 08, 2018  |  Retail

LEGO taught us that “Everything is awesome,” but things are decidedly far from awesome for the Danish toymaker. In the face of tough European and...

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Help Me, Obi-Wan Kenobi: How Star Wars Blasted Merchandising To A New Level
Help Me, Obi-Wan Kenobi: How Star Wars Blasted Merchandising To A New Level
December 16, 2017  |  Retail

It all started with an empty box under the Christmas tree back in 1977. More precisely, it started with several hundred thousand empty boxes under...

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Weird Commerce: Brooklyn’s Beer ATM
Weird Commerce: Brooklyn’s Beer ATM
June 12, 2017  |  Retail

Instant gratification. Instant demands. Instant information at the tip of the finger. New payments and vending technology is developed every day with the ultimate goal...

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