Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

41% of Millennials Use ChatGPT for Product Discovery

41% of Millennials Use ChatGPT for Product Discovery
41% of Millennials Use ChatGPT for Product Discovery
September 08, 2026  |  Artificial Intelligence

Millennial shopping is producing a split between where buying decisions begin and where purchases ultimately happen. Get the Full Story Complete the form to unlock...

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Banks Built for Paychecks Meet the Cash Flow Generation
Banks Built for Paychecks Meet the Cash Flow Generation
August 17, 2026  |  Consumer Finance

For much of the past century, banking products evolved around the regular paycheck. But findings in the August 2026 edition of The Millennial Playbook, a...

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Younger Members Push Credit Unions Toward Crypto Services
Younger Members Push Credit Unions Toward Crypto Services
August 14, 2026  |  Credit Unions

Crypto has a funny way of arriving before the meeting agenda catches up. Many credit union members have already made room for it, even as...

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AI Gives Every Purchase Its Own Credit Decision
AI Gives Every Purchase Its Own Credit Decision
July 07, 2026  |  Artificial Intelligence

For most of the history of financial services, credit functioned as a blunt instrument. A bank extended a line, a customer drew on it and...

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23% of Bridge Millennials Use 4 or More Financial Coping Tactics
23% of Bridge Millennials Use 4 or More Financial Coping Tactics
June 30, 2026  |  Consumer Insights

Rising costs are pushing younger consumers to work harder at money management, even as fewer Americans say their coping strategies are actually helping. Get the...

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Millennials’ Payments Playbook: Cards at the Core, Digital Options at the Ready
Millennials’ Payments Playbook: Cards at the Core, Digital Options at the Ready
June 19, 2026  |  Payment Methods

Millennials are moving through their prime earning, spending and household-forming years with unusual economic weight. Get the Full Story Complete the form to unlock this...

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Millennials’ Money Confidence Falls 15 Points as Costs Bite
Millennials’ Money Confidence Falls 15 Points as Costs Bite
June 11, 2026  |  Consumer Insights

Consumers are not standing still as higher living costs squeeze household budgets. Get the Full Story Complete the form to unlock this article and enjoy...

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90% of Millennials Feel Pressure at the Grocery Store
90% of Millennials Feel Pressure at the Grocery Store
April 16, 2026  |  Consumer Insights

Millennials are learning to manage a pileup of costs all at once, and PYMNTS Intelligence data suggests that balancing act is becoming harder even during...

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