Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

(source: en.wikipedia.org)

Credit Unions and Schools Partner to Equip Digital Natives With Financial Management Skills
Credit Unions and Schools Partner to Equip Digital Natives With Financial Management Skills
February 05, 2024  |  Credit Unions

From buying groceries and getting a credit card to applying for a bank loan, making financial decisions is part and parcel of everyday life, making...

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Amex: Millennial and Gen Z Spending Surges 15%, Delinquencies Up Slightly
Amex: Millennial and Gen Z Spending Surges 15%, Delinquencies Up Slightly
January 26, 2024  |  Earnings

The enthusiasm to tap into credit lines and to spend on experiences continues unabated — and has been illuminated in stark relief by the latest...

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Hampr Says Helping Businesses Do the Laundry Pays
Hampr Says Helping Businesses Do the Laundry Pays
January 26, 2024  |  Gig Economy

As on-demand platforms using gig labor look for reliable revenue, laundry app Hampr is getting into the B2B sector. The company’s Jan. 10 launch of...

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Nearly Half of Amazon Subscribe & Save Members Shop More Online Than In-Person
Nearly Half of Amazon Subscribe & Save Members Shop More Online Than In-Person
January 26, 2024  |  eCommerce

The rise of digital retail subscriptions has provided consumers with convenience such as scheduled deliveries of regularly used items, eliminating the need for frequent trips...

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Barsys CEO: Millennials, Gen Z Increasingly Buying Booze via Subscriptions
Barsys CEO: Millennials, Gen Z Increasingly Buying Booze via Subscriptions
January 17, 2024  |  Subscription Commerce

As eCommerce channels come to account for a greater share of total beer, wine and spirits sales, the founder and CEO of Barsys predicts that...

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Millennials Value Personalized Offers the Most
Millennials Value Personalized Offers the Most
January 16, 2024  |  Consumer Insights

Millennials are one of the main classes of consumers for certain categories of products such as clothing, personal care and home spending. Though they don’t...

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4 in 10 Consumers Would Start Using Pay-by-Bank If Perks Were Offered
4 in 10 Consumers Would Start Using Pay-by-Bank If Perks Were Offered
January 09, 2024  |  Payment Methods

Pay by bank, also known as account-to-account (A2A) payments, is gaining in popularity. More consumers are turning to this payment method to shop, pay their...

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BNPL Sways 1 in 5 Subscribers Eyeing Post-Introductory Discount Cancellations
BNPL Sways 1 in 5 Subscribers Eyeing Post-Introductory Discount Cancellations
January 08, 2024  |  Subscriptions

Buy now, pay later (BNPL) has quickly become the preferred choice for consumers, particularly millennials. In fact, nearly 40% of millennials have utilized BNPL in...

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Millennials Are Card Rewards Programs’ Most Loyal Customers
Millennials Are Card Rewards Programs’ Most Loyal Customers
December 29, 2023  |  Loyalty & Rewards

One might expect consumers of older generations, such as baby boomers and seniors, to be most loyal to brands or stores where they shop. These...

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