Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

(source: en.wikipedia.org)

4 in 10 Millennials Rely Mainly on Retail Subscriptions for Everyday Shopping Needs
4 in 10 Millennials Rely Mainly on Retail Subscriptions for Everyday Shopping Needs
November 30, 2023  |  Subscriptions

Online stores are seeing a big boost from retail subscriptions as the convenience and tailored experiences offered by digital retail subscriptions lead to a drop...

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Lack of Split-Pay Option May Cost Merchants 22% of Customers
Lack of Split-Pay Option May Cost Merchants 22% of Customers
November 30, 2023  |  Payment Methods

Merchants can maximize their competitiveness by offering split-pay options — and should do so if they don’t want to lose potential sales or want to...

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Black Friday Sees Spending Surge Despite Inflation
Black Friday Sees Spending Surge Despite Inflation
November 28, 2023  |  Consumer Insights

Despite inflationary pressures and all the voices warning that this year’s Black Friday was going to be one of restraint, nearly 8.6% more consumers say...

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Visa: Americans Keep Traveling Despite Rising Costs
Visa: Americans Keep Traveling Despite Rising Costs
November 28, 2023  |  Travel Payments

Rising costs haven’t stamped out the travel bug for Americans, a new Visa survey shows. The new edition of the Visa Global Travel Intentions Study, released Tuesday...

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Millennials Fuel Split-Pay Retail Purchases on Black Friday and Beyond
Millennials Fuel Split-Pay Retail Purchases on Black Friday and Beyond
November 27, 2023  |  Payment Methods

As we enter the holiday season, consumers are finding ways to manage their finances. The advent of split payments and other flexible spending programs is...

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Black Friday’s Generational Divide: Millennials Spend More Online, Embrace Deferred Payments
Black Friday’s Generational Divide: Millennials Spend More Online, Embrace Deferred Payments
November 27, 2023  |  Consumer Payments

PYMNTS Intelligence illuminated the generational divides that marked Black Friday’s shopping, as younger consumers differed from their elders in terms of how they shopped, where...

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Can the Y2K Resurgence Reboot Millennial Wallets?
Can the Y2K Resurgence Reboot Millennial Wallets?
November 25, 2023  |  Retail

Millennials are having a tough time making ends meet. Enduring the economic recession that trailed the 2008 crash was like navigating a rocky sea for millennials....

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AI Helps Reshape Young Consumers’ Attitude Toward Credit
AI Helps Reshape Young Consumers’ Attitude Toward Credit
November 24, 2023  |  Credit Cards

In today’s economic landscape, steep interest rates and increased borrowing costs have made accessing credit more challenging. This economic reality is causing heightened concern among...

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Amex, Amazon Tie-Up Helps Point the Way Toward Rewards ‘Ubiquity’ 
Amex, Amazon Tie-Up Helps Point the Way Toward Rewards ‘Ubiquity’ 
November 21, 2023  |  Loyalty & Rewards

Ubiquity is what we all want in a rewards program. Ubiquity allows consumers to redeem rewards for the value — the goods and services —...

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