Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

Truist Blends Innovation With Operational Stability and Digital Efficiency

Truist Blends Innovation With Operational Stability and Digital Efficiency
Truist Blends Innovation With Operational Stability and Digital Efficiency
January 17, 2025  |  Earnings

Truist Financial’s fourth-quarter and full-year 2024 earnings results, reported Friday (Jan. 17), provide a snapshot of a company seeking to grapple with digital disruption and...

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60% of US Consumers Use P2P Apps to Pay Bills
60% of US Consumers Use P2P Apps to Pay Bills
January 16, 2025  |  Consumer Payments

Peer-to-peer (P2P) payment platforms have gained popularity, especially among young consumers who value quick and seamless transactions. Get the Full Story Complete the form to...

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57% of Consumers Received Financial Advice in 2023
57% of Consumers Received Financial Advice in 2023
January 13, 2025  |  Consumer Insights

Rising inflation and stagnant incomes are forcing many Americans to reconsider their financial stability, prompting a surge in demand for personal finance advice. Economic headwinds...

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Millennials Forgo Homeownership and Boost Rent-to-Build Market
Millennials Forgo Homeownership and Boost Rent-to-Build Market
December 11, 2024  |  Real Estate

With homeownership increasingly out of reach, many millennials are turning to high-end rentals. Get the Full Story Complete the form to unlock this article and...

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44% of UK Consumers Plan to Use Digital Wallets Beyond Payments
44% of UK Consumers Plan to Use Digital Wallets Beyond Payments
December 02, 2024  |  Consumer Insights

In recent years, digital wallets have become an essential tool for making online payments, but their uses are quickly expanding. In the U.K., nearly half...

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71% of German Consumers Used a Digital Wallet in the Past Year
71% of German Consumers Used a Digital Wallet in the Past Year
December 02, 2024  |  Digital Payments

Digital wallets have become a key tool for German consumers, especially for online shopping and banking. Consider that 71% of consumers in Germany used a...

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41% of Zillennials Prioritize Price Over Brand Loyalty in Shopping
41% of Zillennials Prioritize Price Over Brand Loyalty in Shopping
November 11, 2024  |  Consumer Insights

Zillennials — who were born between 1991 and 1999 — are reshaping the retail market with a blend of millennial values and Generation Z’s tech-savviness....

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The Rise of Social Commerce: How Brands Are Shaping the Future of Online Shopping
The Rise of Social Commerce: How Brands Are Shaping the Future of Online Shopping
November 08, 2024  |  eCommerce

The integration of social media and eCommerce has led to the rise of social commerce, a model that allows consumers to make direct purchases within...

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