PopSugar

Popular Content Becomes Hot Merchandise for Media Companies
Popular Content Becomes Hot Merchandise for Media Companies
December 03, 2021  |  Retail

Contextual commerce is rapidly expanding as brands try to become more integrated into different parts of consumers’ everyday lives, with shoppable recipes, purchase options within...

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Popsugar Launches Home Fitness Line With Target
Popsugar Launches Home Fitness Line With Target
December 01, 2021  |  Partnerships

Media company Popsugar is rolling out a line of home fitness gear, including yoga mats, weights and other basic gym equipment, as part of a...

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Kohl’s To Tap Into Facebook Data To Create Millennial Clothing Line
Kohl’s To Tap Into Facebook Data To Create Millennial Clothing Line
August 25, 2019  |  Retail

The fashionistas posting on Facebook have the attention of Kohl’s, which is looking to create a curated clothing line based on the brands people are...

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Kohl’s Redoubles Omnichannel Efforts Amid Rise In Digital Sales
Kohl’s Redoubles Omnichannel Efforts Amid Rise In Digital Sales
March 05, 2019  |  Earnings

Amid a double-digit increase in digital sales and a focus on omnichannel efforts, Kohl’s Corporation beat analysts’ top-line revenue and earnings estimates for the fourth-quarter...

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Digital Sales Boost Kohl’s First-Quarter Sales Beat
Digital Sales Boost Kohl’s First-Quarter Sales Beat
May 23, 2018  |  Retail

Boosted by strong digital sales growth, Kohl’s posted a strong first quarter and beat both top-line and bottom-line estimates. The retailer reported earnings per share...

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Kohl’s Unveils Apparel Collection With POPSUGAR
Kohl’s Unveils Apparel Collection With POPSUGAR
May 21, 2018  |  Retail

To increase its millennial-focused offerings, Kohl’s has partnered with POPSUGAR for a new apparel collection that is scheduled to launch this September. Kohl’s strategy is...

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