Rewards

A cashback reward program is an incentive program operated by credit card companies where a percentage of the amount spent is paid back to the card holder.

(source: en.wikipedia.org)

4 in 10 Consumers Would Start Using Pay-by-Bank If Perks Were Offered
4 in 10 Consumers Would Start Using Pay-by-Bank If Perks Were Offered
January 09, 2024  |  Payment Methods

Pay by bank, also known as account-to-account (A2A) payments, is gaining in popularity. More consumers are turning to this payment method to shop, pay their...

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2024 Is the Year Retail Gets Personal
2024 Is the Year Retail Gets Personal
January 03, 2024  |  Retail

Thanks to inflation’s starring role, 2023 featured major retail plot twists — consumers counted their pennies while brands and retailers did some serious soul-searching. This...

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More Than Half of Consumers Say Personalized Offers Miss the Mark
More Than Half of Consumers Say Personalized Offers Miss the Mark
December 29, 2023  |  Retail

Personalized offers can be a game changer for merchants. Still, attempts that miss the mark have the potential to annoy and alienate potential customers. Despite...

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Gen Z Favors Brands vs Retailers for Card-Linked Offers
Gen Z Favors Brands vs Retailers for Card-Linked Offers
December 26, 2023  |  Retail

Retailers and brands are constantly seeking ways to foster customer loyalty and generate new sources of sales. One effective strategy is to leverage item-level receipt...

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Comdata Launches Fuel Card With Rewards From Credit Cards
Comdata Launches Fuel Card With Rewards From Credit Cards
November 28, 2023  |  Loyalty & Rewards

Comdata has launched a payment solution that allows fleet owners to enjoy both the benefits of a fuel card and the rewards of their existing credit...

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Amex, Amazon Tie-Up Helps Point the Way Toward Rewards ‘Ubiquity’ 
Amex, Amazon Tie-Up Helps Point the Way Toward Rewards ‘Ubiquity’ 
November 21, 2023  |  Loyalty & Rewards

Ubiquity is what we all want in a rewards program. Ubiquity allows consumers to redeem rewards for the value — the goods and services —...

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Ulta Beauty Limits Free Sample To Boost Loyalty
Ulta Beauty Limits Free Sample To Boost Loyalty
November 13, 2023  |  Retail

Who doesn’t love a free sample?    Enthusiasm for freebies has made them a marketing tool long-loved by retailers and brands, but are they truly...

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When Loyalty Programs Aren’t About the Spend
When Loyalty Programs Aren’t About the Spend
November 07, 2023  |  Retail

Loyalty programs have become a staple in the arsenal of brands and retailers striving to retain their customer base and attract new ones. These programs...

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Can Shop Cash Turn Shopify Into an Amazon Challenger?
Can Shop Cash Turn Shopify Into an Amazon Challenger?
November 03, 2023  |  Retail

I’m feeling flush. I got an email last Saturday from Shop that I had $43.40 in my Shop wallet to spend on the app. This...

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