(source: en.wikipedia.org)
Every brick-and-mortar retailer has three kinds of customers. Anonymous guests may be regular, but the merchant hasn’t collected any data on them yet. Known consumers...
In an effort to attract millennials to its platform, Square is offering a pilot program that gives its Square Cash Card customers a dollar off...
As growth of Target-branded Red Card payment cards has slowed, the retailer is beginning to experiment with a new rewards program: Dubbed “Target Red,” the...
PayPal is the latest quarterly category coming to Chase Freedom cardholders. The new PayPal addition will be paired with the return of two “customer favorite”...
Loyalty is a fickle thing in commerce and coveted by merchants regardless of market. Because, of course, loyalty is the gift that keeps on giving,...
Last week had plot twists in the payments and commerce ecosystem. We found out Google was hitting reset on its mobile payments ambitions. We learned, care of an...
Subway announced it is launching a new loyalty program that will offer its customers tokens that eventually mature into dollars. Subway MyWay Rewards will officially...
Big merchants have many strategies, but they often lack an online checkout strategy. As a result, merchants may lose millions a year due to the...