Streaming

Apple Launches Free, Customizable iPhone App for Sports Fans

Apple Launches Free, Customizable iPhone App for Sports Fans
Apple Launches Free, Customizable iPhone App for Sports Fans
February 21, 2024  |  Mobile Commerce

Apple has launched a free iPhone app for sports fans. The new Apple Sports provides access to real-time scores, stats, and other information about teams...

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Walmart’s Vizio Acquisition Could Bring Revenue, Subscribers if It Tracks Data
Walmart’s Vizio Acquisition Could Bring Revenue, Subscribers if It Tracks Data
February 21, 2024  |  Subscriptions

This week Walmart announced it is buying TV manufacturer Vizio for $2.3 billion. Walmart (and its affiliate, Sam’s Club) have been selling the Vizio brand...

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Shein Takes on Amazon With Shoppable Livestream Collection Launch
Shein Takes on Amazon With Shoppable Livestream Collection Launch
February 20, 2024  |  eCommerce

As Shein aims to seize a greater share of consumers’ retail spending by capturing their digital attention, the fast-fashion giant is tapping shoppable livestreams to...

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Walmart to Enhance Media Business With $2.3 Billion Vizio Acquisition
Walmart to Enhance Media Business With $2.3 Billion Vizio Acquisition
February 20, 2024  |  Partnerships

Walmart and smart television maker Vizio entered into an agreement for Walmart to acquire Vizio for $2.3 billion. The acquisition would enable Walmart to enhance...

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Walmart Sets Sights on Retail Media as Content and Commerce Blur
Walmart Sets Sights on Retail Media as Content and Commerce Blur
February 16, 2024  |  Retail

This week in the ongoing race for customers’ loyalty and engagement between retail powerhouses Walmart and Amazon, the former may be looking to join in...

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From Real-Time Home Sales to Virtual Realms: Brands Ride the Super Bowl Wave
From Real-Time Home Sales to Virtual Realms: Brands Ride the Super Bowl Wave
February 10, 2024  |  Retail

As Super Bowl weekend has consumers across the United States focused on one thing, brands and retailers are going all out to seize the opportunity...

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MLB Commissioner Aims for D2C Platform by 2025 as Teams Tap Streaming Models
MLB Commissioner Aims for D2C Platform by 2025 as Teams Tap Streaming Models
February 09, 2024  |  Streaming

MLB Commissioner Rob Manfred reportedly aims to introduce a direct-to-consumer (D2C) streaming service for the league by 2025, a move that comes as sports viewing...

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Disney Tests AI Tool That Matches Commercials to Appropriate Content
Disney Tests AI Tool That Matches Commercials to Appropriate Content
February 09, 2024  |  Artificial Intelligence

Disney is beta testing a new advertising tool for its streaming services that matches commercials with appropriate scenes in movies or shows. Dubbed “magic words,”...

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Disney Taps Taylor Swift Fandom to Drive Subscriptions as Streamers Generate Buzz
Disney Taps Taylor Swift Fandom to Drive Subscriptions as Streamers Generate Buzz
February 08, 2024  |  Subscriptions

With streaming services increasingly looking to buzzy, much-anticipated events to drive customer acquisition, Disney+ is using Swifties’ enthusiasm to grow its audience. The media giant...

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