Taco Bell

Fast Food Diners Develop Taste For More than Just Value

Fast Food Diners Develop Taste For More than Just Value
Fast Food Diners Develop Taste For More than Just Value
August 11, 2026  |  Earnings

For fast food companies, offering diners discounts on meals may no longer suffice. That’s according to a report Tuesday (Aug. 11) by Reuters, which said...

READ MORE >
Taco Bell Sales Briefly Move South After Parasite Outbreak
Taco Bell Sales Briefly Move South After Parasite Outbreak
July 30, 2026  |  Earnings

Taco Bell saw sales decline this month following a parasite outbreak tied to the chain. Parent company Yum Brands addressed the multi-state cyclospora outbreak, which happened during its...

READ MORE >
Nimble Brands Beat Sponsors in World Cup Marketing Battle
Nimble Brands Beat Sponsors in World Cup Marketing Battle
June 26, 2026  |  Social Commerce

Several brands gaining attention around the World Cup are not sponsors of the event, CNBC reported Friday (May 26). Levi Strauss & Co., Taco Bell...

READ MORE >
Taco Bell Finds Voice AI Still Needs a Human Touch
Taco Bell Finds Voice AI Still Needs a Human Touch
August 28, 2025  |  Artificial Intelligence

Taco Bell is reportedly rethinking how it deploys voice artificial intelligence (AI) in its drive-through locations. After adding the technology to take orders at more...

READ MORE >
Apps and Digital Deals Connect With Cautious Consumers in Q2
Apps and Digital Deals Connect With Cautious Consumers in Q2
August 07, 2025  |  Mobile

Fast-food chains are still ringing up sales, but the diners they serve look different from a year ago. McDonald’s said this week that profit for...

READ MORE >
Taco Bell Parent Accelerates AI Innovation With Nvidia
Taco Bell Parent Accelerates AI Innovation With Nvidia
March 18, 2025  |  Artificial Intelligence

Quick-service restaurant (QSR) giant Yum! Brands has partnered with Nvidia to develop and scale artificial intelligence (AI) technologies for its restaurants. These technologies will be...

READ MORE >
Yum Brands: AI-Powered Marketing Campaigns Boost Customer Engagement
Yum Brands: AI-Powered Marketing Campaigns Boost Customer Engagement
November 15, 2024  |  ResTech

In early, limited pilots of artificial intelligence (AI)-powered marketing campaigns, quick-service restaurant (QSR) company Yum Brands reportedly is seeing double-digit increases in customer engagement compared...

READ MORE >
Voice AI Orders Go Mainstream With QSRs Leading the Way
Voice AI Orders Go Mainstream With QSRs Leading the Way
November 08, 2024  |  Voice Activation

That robot voice taking your Taco Bell order isn’t just an experiment — it’s handled 2 million customer orders, showing how artificial intelligence (AI)-powered conversation...

READ MORE >