The RealReal

The RealReal Looks to Third-Party Ads as It Retools Resale Platform 
The RealReal Looks to Third-Party Ads as It Retools Resale Platform 
August 09, 2023  |  eCommerce

Do you click on third-party ads? Whatever your answer may be, it’s a part of The RealReal’s 2023 reconfiguration strategy.   The resale platform is planning...

READ MORE >
Croissant Raises $24 Million to Help Consumers Boost Resale Values
Croissant Raises $24 Million to Help Consumers Boost Resale Values
July 27, 2023  |  Retail

Croissant, a FinTech platform that helps consumers realize the resale value of eCommerce purchases, has launched with $24 million in funding. According to a Thursday...

READ MORE >
Is Resale Losing Its Appeal as Consumers Cut Back on Spending? 
Is Resale Losing Its Appeal as Consumers Cut Back on Spending? 
July 11, 2023  |  Retail

Despite being in operation for 12 years, The RealReal has yet to achieve profitability. However, other brands and retailers have observed the popularity of resale...

READ MORE >
How to Rent Your Summer Wardrobe
How to Rent Your Summer Wardrobe
June 03, 2023  |  Retail

If you can sell your clothes, why can’t you also rent out your clothes? By Rotation, a U.K.-based app, is looking embrace the mindset of...

READ MORE >
The RealReal Sharpens Resale Focus but Still Reports Loss 
The RealReal Sharpens Resale Focus but Still Reports Loss 
May 11, 2023  |  Retail

It was once said, “The RealReal is a total mess and I can’t quit it.” That said, keeping up with the company’s progression has been...

READ MORE >
The RealReal Adds Concierge Team and Data Sources for Consignors
The RealReal Adds Concierge Team and Data Sources for Consignors
March 29, 2023  |  Retail

The RealReal has added resources to help consignors do business on the luxury resale marketplace. The firm has enhanced its consignment service model and added...

READ MORE >
The RealReal Sharpens Focus on Consignment, Shrinks Direct Business
The RealReal Sharpens Focus on Consignment, Shrinks Direct Business
March 24, 2023  |  Retail

The RealReal is reportedly shifting resources from its direct business to its luxury consignment business. One casualty of this move is the beauty products category....

READ MORE >
The RealReal Looks to Consign Its Way to Near-Term Profitability 
The RealReal Looks to Consign Its Way to Near-Term Profitability 
March 01, 2023  |  Retail

With its stock trading at about $1.35 per share — after falling over 90% in the past two years — it could be argued there’s...

READ MORE >
The RealReal Names New CEO John Koryl ‘Hyper-Focused’ on Achieving Profitability
The RealReal Names New CEO John Koryl ‘Hyper-Focused’ on Achieving Profitability
January 25, 2023  |  Personnel

The RealReal has named eCommerce and omnichannel veteran John E. Koryl as CEO and board member. The luxury reCommerce marketplace also said in a Wednesday...

READ MORE >