Tim Cook

Apple Adding 20K US Jobs in ‘Largest-Ever Spend Commitment’

Apple Adding 20K US Jobs in ‘Largest-Ever Spend Commitment’
Apple Adding 20K US Jobs in ‘Largest-Ever Spend Commitment’
February 24, 2025  |  Mobile Commerce

Apple plans to invest more than $500 billion in the U.S. in the next four years. Calling it its “largest-ever spend commitment,” the tech giant on...

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Apple Hints at New Device Launch Next Week
Apple Hints at New Device Launch Next Week
February 13, 2025  |  Mobile Commerce

Apple says a new device launch is imminent, though its exact shape remains unclear. “Get ready to meet the newest member of the family,” CEO...

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Apple Plans December ChatGPT Integration
Apple Plans December ChatGPT Integration
October 31, 2024  |  Mobile Commerce

Apple outlined its artificial intelligence (AI) strategy during Thursday’s earnings call, announcing December plans for ChatGPT integration and expanded language support for its recently launched...

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Apple’s Services Segment Grows, But AI Still Remains a ‘Show Me’ Story
Apple’s Services Segment Grows, But AI Still Remains a ‘Show Me’ Story
August 01, 2024  |  Mobile Commerce

Apple’s latest quarter showed some resilience in services growth – and management noted the potential for artificial intelligence (AI) to help transform the company’s efforts...

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Apple’s Quarter Beat Muted Expectations, but China and AI Battlefields Loom Large 
Apple’s Quarter Beat Muted Expectations, but China and AI Battlefields Loom Large 
May 02, 2024  |  Mobile Commerce

The bar was, arguably, low coming into Apple’s latest earnings report. And the tech giant stepped over that bar, spurring investors to breathe a sigh...

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Will Apple Add Google-Powered AI to the iPhone?
Will Apple Add Google-Powered AI to the iPhone?
March 18, 2024  |  Mobile Commerce

Apple is reportedly in discussions to add Google’s artificial intelligence (AI) engine to the iPhone. The talks were reported Monday (March 18) by Bloomberg News,...

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Apple Set to Unveil AI Initiatives Later This Year
Apple Set to Unveil AI Initiatives Later This Year
February 28, 2024  |  Mobile Commerce

Apple’s CEO, Tim Cook, announced at the annual shareholder meeting Wednesday (Feb. 28) that the company will soon provide more details about its strategy for...

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EU Antitrust Chief Meets With Big Tech CEOs Over Regulation and Competition Compliance
EU Antitrust Chief Meets With Big Tech CEOs Over Regulation and Competition Compliance
January 12, 2024  |  Big Tech

Margrethe Vestager, the European Union’s (EU) antitrust chief, recently met with the chief executives of tech giants Apple, Alphabet and Qualcomm.  The purpose of these meetings was to discuss regulation...

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