Tinder

Exclusive-Access Subscribers Get Accustomed to the VIP Treatment
Exclusive-Access Subscribers Get Accustomed to the VIP Treatment
November 03, 2023  |  Subscription Commerce

Once consumers start getting the VIP treatment with their retail subscriptions, PYMNTS Intelligence shows, many seek out more and more of this exclusive access. By...

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Tinder Taps Short-Term Subscriptions to Tackle Gen Z’s Commitment Phobia 
Tinder Taps Short-Term Subscriptions to Tackle Gen Z’s Commitment Phobia 
November 01, 2023  |  Earnings

Tinder is tapping weekly subscriptions to capture the spending of younger consumers, who tend to be hesitant to lock themselves into longer-term plans. The app’s...

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Musk’s X Sets Sights on Dating as Half of Urban Consumers Use Apps to Find Love
Musk’s X Sets Sights on Dating as Half of Urban Consumers Use Apps to Find...
October 30, 2023  |  Mobile Applications

While social media apps remain the primary means for consumers to connect with friends and family online, the adoption of dating apps is growing at...

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Gen Z Subscribers Steer Clear of Commitment
Gen Z Subscribers Steer Clear of Commitment
October 23, 2023  |  Subscriptions

As subscription services target younger consumers, Generation Z is proving to prefer shorter stints over long-term commitments. According to findings from PYMNTS Intelligence’s study “The...

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Tinder Puts a Price on Love With $499 Membership
Tinder Puts a Price on Love With $499 Membership
September 26, 2023  |  Subscription Commerce

As dating apps look to drive more revenue from their most active users, adding premium subscription tiers, Tinder is reportedly launching a VIP membership for...

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Dating Apps Test Higher-Priced Tiers to Find Love Amid Decline in Paying Users
Dating Apps Test Higher-Priced Tiers to Find Love Amid Decline in Paying Users
August 29, 2023  |  Subscription Commerce

In a bid to increase revenue and cater to more intentional daters, dating apps such as Tinder, Bumble, and Grindr are testing the waters with higher-priced subscription tiers, with...

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Half of Millennials Use Dating Apps Every Day
Half of Millennials Use Dating Apps Every Day
May 04, 2023  |  Connected Economy

Dating apps have never been more popular, with more than 60 million downloads last year in the United States. PYMNTS’ research finds that their use has risen 7%...

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Swiping Right on Personalization: How an Ex-Tinder CEO Is Growing an Online Nursery Business 
Swiping Right on Personalization: How an Ex-Tinder CEO Is Growing an Online Nursery Business 
April 24, 2023  |  eCommerce

Plant enthusiasts, gardeners and landscapers consider visiting a nursery in person as a necessity when it comes to selecting plants, shrubs, and trees. It allows...

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Match Group Drops Restraining Order Against Google
Match Group Drops Restraining Order Against Google
May 20, 2022  |  Payment Methods

Dating apps maker Match Group on Friday (May 20) withdrew its request for a temporary restraining order against Google after the search engine agreed to...

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