Virtual Makeup

Brands Look to AR for a New Face for Shopping
Brands Look to AR for a New Face for Shopping
July 25, 2023  |  Retail

During the pandemic, traditional work environments underwent a transformation into virtual settings, pushing retailers to explore inventive methods to maintain relevance and strong connections with...

READ MORE >
Facebook, L’Oreal Utilize AR For Makeup Tests
Facebook, L’Oreal Utilize AR For Makeup Tests
August 10, 2018  |  Retail

L’Oreal is teaming up with Facebook to conduct virtual tests using augmented reality, which will allow customers to see how they look with different makeup,...

READ MORE >
L’Oréal Unveils Live Makeup Consultations With Augmented Reality
L’Oréal Unveils Live Makeup Consultations With Augmented Reality
June 21, 2018  |  Retail

Putting a digital spin on makeup try-ons, L’Oréal is using augmented reality (AR) to enable beauty advisers to virtually put suggested products on a customer’s...

READ MORE >