Fundamental to the continued growth of the digital economy is the infrastructure to support it. Particularly as technologies like mixed reality (MR), virtual reality (VR),...
No single word signals the death knell of an innovation quite like the adjective “clunky.” Yet, by some accounts, that’s exactly what the user experience...
New research shows that more than half of apps on Apple’s Vision Pro are paid downloads. As Techcrunch noted in a Monday (Feb. 12) report, that figure —...
Apple’s first mixed-reality headset, Vision Pro, is set to be released Friday (Feb. 2) and will launch with 600 new apps and games. “Apple Vision...
Walmart is expanding its use of augmented and virtual reality technology to include eyewear. The world’s largest retailer’s new offering, announced Tuesday (Jan. 30), comes at a...
Apple is reportedly preparing to launch its Vision Pro mixed-reality headset by February. The company has been increasing production of the headset at its facilities in China, with...
Today consumers are bombarded with advertisements and product promotions, and brands find it challenging to engage with their audience and build lasting relationships. Retailers are...
Google, Meta and Apple have received approval from the Federal Communications Commission (FCC) to use airwaves for their virtual reality (VR) and augmented reality (AR) tools. This decision marks a...
Virtual reality (VR) has emerged as a promising frontier, offering immersive experiences that can transport users to new realms. However, the question arises: should brands...