Yum! Brands

Yum! Brands is the fastest-growing restaurant brands in partnership with the best franchise operators. Formerly know as Tricon Global Restaurants, Inc., is an American fast food corporation listed on the Fortune 500. Yum! operates the brands Taco Bell, KFC, Pizza Hut, and WingStreet worldwide, except in China, where the brands are operated by a separate company, Yum China.

Source: yum.com

Pizza Hut Touts ‘Competitive Advantage’ Over Domino’s in Third-Party Delivery

Pizza Hut Touts ‘Competitive Advantage’ Over Domino’s in Third-Party Delivery
Pizza Hut Touts ‘Competitive Advantage’ Over Domino’s in Third-Party Delivery
August 02, 2023  |  Earnings

As Domino’s entry into third-party marketplaces poses a threat to other pizza quick-service restaurants (QSRs) on these platforms, Pizza Hut maintains that it has the...

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Bridge Millennials Have Become Restaurants’ Digital Diners
Bridge Millennials Have Become Restaurants’ Digital Diners
July 18, 2023  |  Connected Economy

As consumers across the board slowly increase their engagement with restaurants’ eCommerce options, bridge millennials — those between their mid-thirties and mid-forties — are leading...

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Yum Brands and Others Try New Loyalty Strategies to Outperform Competitors
Yum Brands and Others Try New Loyalty Strategies to Outperform Competitors
July 07, 2023  |  ResTech

This week in restaurant news, restaurants are looking to stand out in the crowded loyalty program space. Yum Brands is updating its data capabilities, Kura...

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Fast-Casual Brands Prepare IPOs as Sector Bounces Back
Fast-Casual Brands Prepare IPOs as Sector Bounces Back
May 24, 2023  |  IPO

With fast-casual chains’ stocks outperforming the restaurant industry, more brands, including Panera and Cava, are looking to capitalize on the industry’s recovery. Get the Full Story Complete the...

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Restaurants Take Advantage of Rise in Messaging to Drive Sales
Restaurants Take Advantage of Rise in Messaging to Drive Sales
May 04, 2023  |  ResTech

As consumers increasingly message each other online, restaurants are taking advantage of their familiarity with these chat-based interfaces to reduce friction from the digital ordering...

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Taco Bell’s Tech Investments Yield 60% Digital Sales Boost 
Taco Bell’s Tech Investments Yield 60% Digital Sales Boost 
May 03, 2023  |  Earnings

As restaurant brands look to drive digital adoption, Taco Bell has seen a major boost from investing in its ordering channels. Get the Full Story...

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KFC Reaches Digital Holdouts With Conversational Commerce
KFC Reaches Digital Holdouts With Conversational Commerce
February 08, 2023  |  ResTech

Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....

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Ransomware Attack Affects 300 UK Yum! Brand Restaurants
Ransomware Attack Affects 300 UK Yum! Brand Restaurants
January 19, 2023  |  Cybersecurity

The fast food company Yum! Brands has announced a major cybersecurity breach in the U.K. Get the Full Story Complete the form to unlock this...

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