The Changing Shape Of Customers’ Wants And Needs In The Digital Age

Contactless Retail Payments

No matter what type of transaction is under discussion, whether it’s B2B or B2C, in the data-driven, post COVID-19 world, the expectations on both sides of every payment are changing. The demands are consistent: People want their payments faster, safer and more easily accessible via a wider variety of means. But despite those consistent touchpoints, the specifics of how to deliver on those desires in real time, in a changing landscape, remains a challenge.

Data:

3.2M: Number of applications for employee identification numbers in 2020.

39%: Share of holiday shopping that will happen online in 2020.

25%: Share of B2B transactions handled by checks, ACH transfers and cash advances pre-COVID.

20-30: Number of years that out-of-pocket healthcare costs have been on the rise.

8.4: Average number of connected devices owned by super-connected consumers.