Today In Data

The Rise Of Digital Commerce Amid The Pandemic

mobile eCommerce

Retailers are aiming to play catch-up with shoppers by moving resources from brick-and-mortar and stacking them against digital technology and abilities. In eCommerce, Adobe’s Digital Economy Index for May indicates that holiday season spending levels are occurring with a mobile commerce emphasis. And “webrooming,” the practice of consumers using websites to comparison shop for physical retail, is coming for an encore. All this, Today in Data.

Today in Data

Data:                               

$142.5 billion: Amount spent online during November and December 2019.

74%: Proportion of U.S. and U.K. consumers who webroom, mostly for electronics, clothing and household items.

52%: Share of consumers who shifted to digital grocery shopping and say they won’t go back to their old ways of shopping.

10%: Percentage by which products purchased through smartphones increased in May compared to pre-pandemic levels.

$4.67: Average cost per thousand impressions (CPM) in the United States from March 2018 to February 2020.

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