Today in Data, quick-service restaurants use loyalty programs and surprises to keep customers coming back. Plus, Wells Fargo and Bilt team up on Mastercard rewards card for renters and Chipotle and Cash App partner on Surprise Guac Rewards giveaway on Twitter.
Data
$500B: Amount of rent paid every year across the U.S.
50K: Maximum number of points Wells Fargo Bilt Mastercard holders can earn per year
15: Number of rewards from which Chipotle Rewards members can choose in Cash App $100K Twitter promotion
17%: Share of consumers who want quick-service restaurants to improve their pickup-related abilities
2/3, 1/3: Share of quick-service and full-service restaurants, respectively, with rewards programs
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