Online Ticketing Pain Points Highlight Need For Localized Payments, Consumer Experience
Consumers get frustrated when buying tickets online if they lack access to their native languages, currencies and preferred payment methods. In the Payment Orchestration For Global Commerce Playbook, a PYMNTS and
Payoneer collaboration, Cris Miller of online event ticketing platform viagogo says satisfying those unmet payment needs starts with making the right investments in technology to localize the user experience.