Walmart Invites UK Sellers to Join Its Online Marketplace

Walmart.com

Walmart wants U.K. retailers to join its online marketplace to give them another place to make their eCommerce revenue, touting the 120 million monthly visitors who make their way to Walmart.com, according to a Bloomberg report Monday (June 13).

Approved British sellers will be able to sell on Walmart’s eCommerce portal, with the largest U.S. retailer promising two-day shipping to the U.S. for most of this year and access to other services to help them generate sales, the report said.

Walmart will hold a U.K. Sellers Summit on Friday (June 17), supported by payments technology firm Payoneer and commerce automation platform Linnworks.

“Payoneer and Linnworks will work with Walmart to offer U.K. sellers integrated payment options and centralized inventory and order management workflows to help them simplify and streamline cross-border operations and scale as demand grows,” according to a Walmart press release.

The U.K. Sellers Summit is expected to include manufacturers and exporters from fashion, sporting goods, beauty and entertainment, among other verticals. Wearable technology firm Statsports, home and garden products seller BuyBox, sporting equipment company Nodor and generalist retailer Pertemba are among the U.K.-based companies currently selling products on Walmart.com.

The company’s push to attract British exporters comes as the U.K. government seeks to help businesses reach 1 trillion pounds ($1.22 trillion) in exports by 2030 by focusing on non-EU markets such as the U.S., Australia, Canada and Japan, Bloomberg noted.

Related: Walmart Prepares Redesigned Superstores With Focus on Higher-End Apparel, Décor

Recently, Walmart unveiled a redesigned SuperCenter in a push to attract customers shopping for clothing and furniture. The company plans to open 30 more redesigned stores by late January, along with more in the next fiscal year.

Chief Merchandising Officer Charles Redfield said the locations would be a bit different from store to store, with different elements highlighted, adding that the first new stores would be used to test and learn about the reception before the retailer expands the project.

Walmart recently partnered with Reebok, Gap and brands with bigger price tags as part of its push into higher-end spaces.