Sections
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HmmmDon’t Count Out Billboards — Amazon, Facebook And Google Haven’t
Billboards are not going gently into that good night. In fact, the old-fashioned form...
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The Umpteen Rules For Post-Millennial Social Marketing
Got your brand’s strategy for marketing to millennials all sorted out? Great. Now forget...
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HmmmDo Beacons Sit On Shaky Ground?
A long time ago, in a galaxy far, far away, the only Internet connections...
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AmazonCan Amazon's Drones Brave Winter Storms?
Though millions of Americans aren't even a week removed from marveling at how lucky...
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Eat, Drink And Shop Luxury
Everybody’s gotta eat -- including high-end retail customers. That’s why luxury stores such as...
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The Finer Side Of eCommerce
Who says the Internet isn’t a place where you can buy nice things —...
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Consumer InsightsOn Super Saturday, How Low Did Retailers Go?
Who holds the power in the relationship between retailers and consumers? With fewer purchasing...
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Consumer InsightsCould Shazam Bait Consumers Into Actually Liking Beacons?
On the surface, beacons appear to give consumers everything they want — targeted, personalized...
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Star Wars: Episode 7.5 — The Ripple Effect
Can one product revitalize an entire industry? The latest ‘Star Wars’ installment could stand...
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The Psychology Of Free Shipping
“Free shipping”: Two words that are certainly appealing to consumers, but the process isn’t...
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Consumer InsightsWindow Decorating Tips From Ghosts Of Retail Past
What's the value of a retro car? Unless you're a skilled mechanic with an...
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Live Long, Discount Hard
Making it to one’s senior years can pay off -- quite literally, in the...
