Restaurants are still adapting to the digital-first paradigm brought on by the pandemic, with online orders from sit-down restaurants spiking by 134 percent since the pandemic began, and quick-service restaurant (QSR) chains experiencing digital growth of 225 percent. The behaviors that customers have picked up...
Everyone’s talking about it. Like, everyone. Can mobile order-ahead (MOA) apps — trusty food sources that put the frying “pan” in “pandemic” so we could eat safely at home for over a year — maintain their runaway momentum after the crisis is really over? Opinions vary....
Loyalty and rewards programs have long been a hit with consumers, and research shows that this trend is expected to grow. One survey found that the global loyalty management market is set to increase 20 percent by 2027, while another report estimated that 72 percent...
Quick-service restaurants (QSRs) are dishing out mobile-enabled loyalty programs, but fraudsters are also eager to take a bite out of them. In the Mobile Order-Ahead Tracker, Joella’s Hot Chicken’s Katie Wollrich and Christina Happel explain how QSRs can use data analytics and code-based redemption features...
Loyalty programs remain key revenue drivers for restaurants despite the financial hardships brought on by the pandemic. One survey found that 72 percent of United States consumers have enrolled in at least one rewards offering, with these programs becoming increasingly popular as customers look to...
In the early days of smartphones, consumers’ mobile ordering options were extremely limited, and they primarily consisted of ordering from restaurants’ desktop-designed sites through their mobile browsers. Now, consumers looking to order for delivery or pickup on the go from their mobile devices have a...
The global health crisis has devastated the restaurant industry, and approximately 15 percent of all U.S. eateries and bars had closed permanently as of fall 2020. Quick-service restaurants (QSRs) are still attempting to find their financial footing, funneling resources into the mobile channels growing increasingly...
Consumers are ordering more through mobile apps, and fraudsters have taken note. In the latest Mobile Order-Ahead Tracker, Matthew Coy, vice president of Information Technology for fast-casual chain Donatos Pizza, explains how quick-service restaurants (QSRs) can tap new technologies to guard against credential stuffing and...
Takeout and delivery remain part of consumers’ dining habits one year after the start of the pandemic, with these trends showing no sign of slowing down. One recent study found a 36 percent jump year-over-year in the number of customers who tried a restaurant’s branded...
