Darden Restaurants, the parent company of popular dining chains including Olive Garden, The Capital Grille and LongHorn Steakhouse, has adopted a strategic shift in its marketing approach. Instead of relying heavily on short-term promotions, the company is focusing on building brand equity — the value...
At a Skechers location in Gardena, Calif., shoppers can buy not only shoes, but also a burger and fries — the latest instance of a non-food company opening up a restaurant to build brand loyalty. The footwear brand’s “Food Spot” quietly opened back in May,...
With the advent of remote work, limited time and the increasing demand for convenience, ready-to-eat meals have experienced a surge in popularity among consumers. Cost, too, was a key driving force behind the rise in ready-to-eat meal demand. While restaurant takeout meals provide convenience and...
In an effort to combat the challenges that economic pressures have posed for Disney’s U.S. resorts, the media giant is looking to its restaurant offerings to entice consumers back for the holiday season. The company announced Wednesday (Sep. 6) the offer of a “Disney Dining Promo Card,”...
Restaurant chain Dog Haus has become the latest brand to tap expertise from the ghost kitchen world to give the brand the competitive edge in today’s rapidly evolving restaurant industry. On Monday (Aug. 28), virtual restaurant company Kitchen United announced via LinkedIn that its CEO...
As consumers look for more affordable alternatives to their day-to-day small luxuries, The J.M. Smucker Company is stepping up its at-home coffee offerings, providing lower-priced alternatives to coffee shops. In prepared remarks accompanying the food and beverage manufacturer’s first-quarter earnings release Tuesday (Aug. 29), Mark Smucker, the company’s...
For consumers with busy schedules who need a high degree of control over when they get their meals, restaurant pickup proves a more convenient solution than delivery. By the Numbers According to a January survey of more than 2,100 consumers for PYMNTS’ Connected Dining series,...
IHOP will become the first restaurant to leverage Google Cloud’s Recommendations AI for digital ordering, as across the industry, eateries compete to offer the most personalized customer experience. The casual dining chain announced its partnership with Google Cloud on Thursday (Aug. 24), leveraging the latter’s technology...
With inflation concerns prompting many consumers to choose restaurant pickup over delivery, more eateries are creating spaces in their restaurants to accommodate this shift. By the Numbers For the “Connected Dining” series, PYMNTS research has tracked what share of consumers have seen different technologies available...
