Curbside has seen significant success in combining the mobile brick-and-mortar shopping, allowing consumers to make purchases online put pick up the items at the physical retailer. Since launching operations last year, the company has grown to process thousands of orders a week.
Now, Best Buy is hoping to boost business with Curbside. The electronics retailer announced Wednesday (Feb. 18) that is offering Curbside for several locations in San Jose in California.
The store is one of several diverging from the recent trend of faster shipping following an online purchase. While Amazon is experimenting with same-day delivery, Walmart, for example, is also exploring curbside pickup for shoppers making purchases online.
Curbside first launched in partnership with Target last fall. With Best Buy now added to the roster of retail partners, the screen-to-store trend sees promise of catching on. Reports say more than 55 percent of Curbside shoppers have come back to use the service again, and Curbside CEO Jaron Waldman has been open about the steady growth of the firm since first making traction with young parents looking for convenient shopping methods.
Now, Waldman says, Curbside is popular among shoppers of cosmetics and apparel as well.
It has yet to be seen whether the firm’s partnership with Best Buy will mean that business will spread to high-end electronics like televisions, but reports note that shoppers increasingly do their research online for expensive products. Plus, curbside pickup saves on shipping fees.
Reports say Curbside hopes to expand across California’s Bay Area and to other markets depending on the success of ongoing pilot programs.
For Best Buy, working with Curbside is its latest expansion into emerging, innovative mobile strategies for consumer shopping. It could be seen as a crucial step towards appearing more up-to-date, especially since the retailer decided not to accept Apply Pay in its stores.