Mobile Commerce

Samsung Gets Into The Content Business

Samsung is making news in Europe — specifically, a mobile news app.

Digital publisher Axel Springer announced yesterday (Sept. 1) that it has entered into a partnership with Samsung Electronics through which the former’s news stories will be exclusively published on the latter’s phones throughout Europe.

The Axel Springer content will appear on Samsung phones in the form of an app called UPDAY, which will divide news stories into two categories of information: “Need to Know” — stories selected by a local market editorial team — and “Want to Know” — stories that are recommended (via an algorithm) to individual consumers based on their interests.

“Samsung strives to work with cutting-edge partners that can help us to continuously strengthen our already diverse mobile content and services offerings,” Young Hoon Eom, president and CEO of Samsung Electronics Europe, stated in a press release. “With Axel Springer’s digital publishing heritage and our mobile expertise, we’re confident that together we can deliver groundbreaking content and services that will excite and delight our respective customers.”

Beginning on Sept. 3, a beta version of UPDAY will be made available to select Samsung customers in Germany and Poland. The full service launch of the aggregated news content platform is expected to occur in those two countries — as well as others in Europe — in early 2016.

“Over the past few years, there have been many occasions in which Axel Springer and Samsung, one of the world’s most innovative consumer electronics companies, have exchanged views on the fantastic technological opportunities for journalism in the digital age,” commented Mathias Döpfner, CEO of Axel Springer SE, in the release. “These discussions have now resulted in this exciting strategic partnership. It is a privilege to be collaborating with Samsung to bring creative new services to the market in 2016 and beyond.”

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