B2B Payments

OnPay Eyes Agriculture With Payroll Partnership

Small business payroll and HR solutions provider OnPay is targeting the agriculture industry with a new collaboration.

The company said in a press release Wednesday (Dec. 12) that it is collaborating with Farm Credit Services of America (FCSAmerica). Their partnership will see OnPay integrate its payroll solutions onto Magnify, the agriculture management tool recently released by FCSAmerica in conjunction with Xero and Figured.

Magnify, currently available to FSCAmerica co-op members in several states, provides businesses in the farming and ranching industry with accounting software and financial management solutions. The integration of OnPay means business users will now include payroll as an additional source of financial data to obtain a clearer, real-time view of their finances.

The solution also addresses the unique pain points of payroll for the agriculture industry, including businesses’ Form 943 tax requirement, as well as firms’ high reliance on seasonal workers.

“This partnership gives farmers and ranchers something they’ve needed for a long time,” said OnPay COO and President Mark McKee in a statement. “Agriculture businesses use complex technology to increase and yield and manage production. We’re excited to help make the back office more intelligent, too. Now owners and managers can save time on payroll, plus get a much clearer picture of their financials with Xero and Magnify.”

“OnPay’s experience with agriculture payroll gives the company a unique understanding of the solutions that our customers need to run their businesses and keep their employees happy,” said FCSAmerica Senior Vice President Tony Jesina, who is also overseeing Magnify. “We are confident that OnPay will be attractive to customers who want an affordable, efficient and easy-to-use payroll option that fully integrates with Magnify.”

Last month OnPay announced its Partner Program, linking accountants and bookkeepers directly to its solution to better manage their payroll operations for SMB clients. The program includes new features for accountants, including a client dashboard.

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