What would Amazon look like if it only sold items related to sleep?
A startup called Casper has designs on answering that question by demonstration.
Fortune reports that Casper, which started out selling only one style of mattress online, is in the process of expanding its offerings with the goal of becoming a one-stop eCommerce shop for bedding-related items and accessories.
Casper Cofounder Philip Krim expressed to the outlet that customer service is a central tenet of his company's efforts to follow the Amazon model (albeit within a much more limited product range). As Fortune shares, that focus has its roots in Casper's offering of a 100-day trial period to buyers of its mattress.
"One of our big beliefs is that laying on a bed for 15, 30 seconds in a store was not the right way to know if a mattress was good for you," Krim recently stated on "Fortune Live." "The only way to know was to sleep on it [for multiple nights so that] your body could readjust to what proper support and spinal alignment."
In November, the outlet notes, Casper made its first official foray into non-(specifically)-mattress goods by rolling out a line of high-tech sheets and pillows. Krim indicated to Fortune that consumers can expect plenty more where that came from.
"If [it] touches sleep, whether it’s tracking sleep or whatever it may be," the Casper cofounder told the outlet, "it’s something we're interested in, working on and potentially developing products around."