Reserve For Restaurants Takes On OpenTable

The restaurant reservation app Reserve is expanding its offerings to include the other side of the table.

In a blog post yesterday (May 10) written by Reserve Cofounder and CEO Greg Hong, the company announced the launch of Reserve for Restaurants, a table management system that — as TechCrunch notes — appears similar to a suite of products offered by OpenTable.

Reserve Head of Restaurant Product Peter Esmond described the new offering to the outlet as "an operational tool to manage the guest experience from beginning to end," one that includes — in addition to reservation management capabilities — a customer database that allows restaurants to track an individual's dining-related information across visits and even, adds TechCrunch, across multiple locations in the case of chain restaurants.

Hong explains that Reserve for Restaurants will cost dining establishments a monthly fee of $99 to use, with "no cover charges," including a free reservation widget.

“We want to be aligned with our restaurant partners,” Hong told TechCrunch. “With that the alignment comes a better pricing structure — a flat fee for restaurants to use our table management product. You can have an unlimited amount of reservations, and that’s the same flat fee.”

The blog post also announced the launch of, a Web-based offering described by Hong as "a companion to the Reserve app" that allows users to browse information on restaurants that partner with Reserve (currently numbering 500) and make reservations on any Internet-connected device (in addition to smartphones).



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