Apple Plans to Double the Number of Shops in Target Stores

Apple plans to more than double its shops inside Target stores for the holidays, looking to expand its reach to more customers after rolling out new lines of iPhones, iPads and MacBook laptops, Seeking Alpha reported.

Target has announced that it plans to boost the number of Apple shops from 17 to 36, including new in-store locations in Texas, Florida and Target’s home base of Minnesota, according to the report. Target and Apple had previously debuted the shop-within-a-shop concept in February, in locations such as California, Pennsylvania and Massachusetts.

Apple will give Target employees more training on iPhones and other Apple products, the report stated.

In addition, Apple rolled out new MacBook Pro laptops and a new model of wireless AirPods Monday (Oct. 18), according to the report. In September, Apple introduced four new versions of its iPhone 13, new iPads and a new Apple Watch model.

The brands best equipped for success in recovery and growth post-pandemic are those which can make “fresh, seamless experiences” so customers can operate across numerous channels.

Read more: The Key to Unlocking the Connected Economy

Most industries across the globe are seeing “increasing change,” shifting digitally at a quick pace.

Digital payment acceleration has become “critical” to making customer experiences that are “convenient and contactless.” A survey found that consumers were more apt to spend money in places that offered numerous options, including contactless.

In other news, Apple was the subject of reports last month that iPhones have a loophole letting hackers make unauthorized contactless payments.

Read more: Apple Pay Glitch May Be Exploited for Unauthorized Contactless Payments

The glitch allows this to happen on locked mobile phones and happens when hackers exploit an Apple Pay feature letting users pay easily on Visa cards.

Visa has said the payments are secure and that this kind of thing doesn’t usually happen outside of a lab.