checkout.com - Checkout Conversion Index: At The Checkout: Deal-Chasers Versus Loyal Customers - September 2022 - Learn more about the three shopper personas and what drives them to complete a purchase

More Than Two-Thirds of Consumers Chase Deals, Not Merchants

At The Checkout: Deal-Chasers Versus Loyal Customers

Price is always a key factor for online shoppers — but does it trump loyalty? PYMNTS surveyed 2,030 consumers for “At The Checkout: Deal Chasers Versus Loyal Customers,” a collaboration with checkout.com, revealing that just 26% prioritize merchant loyalty and detailing the factors shoppers consider before checking out and deciding whether to return.

Inside the September Playbook

  • 76%: Share of loyal customers who feel a satisfying checkout experience influences their decision to buy again
  • 44%: Share of deal chasers who used an online marketplace for their most recent transaction
  • $393: Average spend by loyal customers for their most recent online purchase

    By completing this form, you agree to receive marketing communications from PYMNTS and consent to the sharing of your information with our sponsors, where applicable, in accordance with our Privacy Policy and Terms and Conditions. Sponsors may use this information to contact you directly. You may update your preferences or withdraw your consent at any time.

    to our daily newsletter, PYMNTS Today.

    At the Checkout