Amount - Bundled Banking Products: How Credit Cards Secure Customer Loyalty - August 2022 - Explore how FIs can boost key customers’ long-term value by offering bundled products and services

Bundled Banking Products: How Credit Cards Secure Customer Loyalty

New Report: Product Bundles Strengthen Ties With Banks’ Most Profitable Customers 

According to PYMNTS’ new survey of nearly 2,300 U.S. consumers for “The Bundled Banking Products: How Credit Cards Secure Customer Loyalty” report, a collaboration with Amount, grouping multiple banking services together is proving to be an effective tool that improves customer retention.

Inside the August Playbook

  • 27%: Share of consumers without credit cards from their primary banks who are highly interested in receiving recommendations about the best payment methods for specific purchases
  • 66%: Portion of consumers with more than five credit cards who say a bundled banking solution would be easier and more convenient to use than the alternative
  • 32%: Portion of consumers who do not have credit cards with their primary banks who want to have all their spending accounts with one FI

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    Banking Products Playbook