Bundled Banking Products: Matching Product Offerings With Customer Demand
More Consumers Grow Weary of the Unbundled Bank
First it was the great unbundling, now it is great re-bundling. That’s according to a new PYMNTS survey, a collaboration with Amount, of 2,290 US consumers that found 40% of banking customers say they’d prefer to put all of their eggs in one bundled bank basket.
Inside the July Report
- 76%: Share of bank customers with six or more banking products who want bundled solutions that provide payment method recommendations for specific transactions
- 65%: Portion of bridge millennials who would consider moving their accounts out of banks that do not offer bundled banking products
- 60%: Share of consumers who get cards from their primary banks simply because the banks offer them
