The Strategic Role Of The CFO

The Strategic Role Of The CFO

70 Percent Of CFOs Believe Customer Relationships Rest On AR/AP Digitization

Chief financial officers (CFOs) know full well the benefits of boosting lifetime customer value. In fact, in the new Strategic Role Of The CFO Playbook, a PYMNTS and Versapay collaboration, 70 percent of the 400 CFOs queried said digitizing their accounts receivable (AR) and accounts payable (AP) processes was key to unlocking efficiency and improving client relationships.

Inside the October Playbook

  • 63 percent: Portion of CFOs who say the pandemic made it more crucial to increase the overall lifetime value of customers
  • 70 percent: Share of CFOs who are digitizing their AR and AP processes because they consider it critical to increasing the lifetime value of their customers
  • 86 percent: Portion of CFOs who believe digitizing their AR and AP operations is highly important to boosting customer satisfaction, retention and revenue

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    The Strategic Role of the CFO Report