40% of BNPL Users Abandon Carts If It's Not Offered at Checkout
BNPL’s Wide-Ranging Impact on Consumers and Merchants
Merchants that want to cash in on conversion take note: Four in 10 BNPL users are likely to delay or cancel a purchase or opt for a cheaper product if BNPL options are unavailable, according to PYMNTS’ latest study of 3,177 U.S. consumers, “The Credit Accessibility Series: BNPL’s Wide-Ranging Impact on Consumers and Merchants,” a collaboration with Sezzle.
Inside the June Study
- 43%: Portion of consumers who would delay a purchase or opt for a cheaper product if BNPL were unavailable
- 20%: Share of consumers living paycheck to paycheck with issues paying bills who identify as BNPL users
- 28%: Portion of consumers for whom the no- or low-interest rate feature is an important factor in choosing to use BNPL
The Credit Accessibility Report
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The Credit Accessibility Series: Unexpected Expenses and the Demand for External Financing Solutions
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The Credit Accessibility Series: Declining Purchasing Power Pushes Consumers to Improve Credit Scores
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The Credit Accessibility Series: Economic Malaise Exacerbating U.S. Consumer Debt Levels
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How Consumers Use Overdrafts
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The Credit Insecure Need More Education
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How Credit Insecurity is Changing U.S. Consumers’ Borrowing Habits