Cover of the PYMNTS and Lynx May 2023 The Digital Platform Promise: What Baby Boomers and Seniors Want From Digital Healthcare Platforms

What Baby Boomers and Seniors Want From Digital Healthcare Platforms

Two-Thirds of Baby Boomers and Seniors Want a Digital Healthcare Payments Experience

The healthcare management revolution is underway, and 20 million baby boomers and seniors are highly interested in using digital tools to manage all their healthcare experiences in one place, according to PYMNTS’ latest study of 2,515 U.S. consumers, “The Digital Platform Promise: What Baby Boomers and Seniors Want From Digital Healthcare Platforms,” a collaboration with Lynx.

Inside the May Report

  • 20M: Estimated number of baby boomers and seniors with high interest in using unified digital healthcare platforms
  • 57%: Share of baby boomers and seniors interested in using digital healthcare platforms citing convenient access to healthcare information as a key reason
  • 85%: Portion of baby boomers and seniors who prefer to access pharmacy benefits and insurance info through digital healthcare platforms

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