Digital Identity Tracker December 2021 January 2022 - Learn how businesses can leverage biometrics to ease consumers' security and privacy concerns

Digital Identity

Ethical Data Practices Build Consumer Trust in Biometric Identity Verification

Although more businesses are using biometric verification to offer smoother and safer user experiences, customers are still wary to trust this tech with sensitive personal details. In the “Digital Identity Tracker®,” a PYMNTS and Jumio collaboration, the International Biometrics + Identity Association’s Robert Tappan explains why businesses must emphasize transparency and ethical data handling practices to build public support and acceptance.

Inside the December/January Tracker

  • An interview with Robert Tappan, managing director for industry trade group International Biometrics + Identity Association, on how to build user trust in biometrics and how to ensure biometrics are employed ethically and effectively
  • The latest headlines from the digital identity space, including how 73% of air travelers are willing to provide biometric data to accelerate their travel experiences and the details of Mississippi’s launch of a mobile phone-based digital ID solution
  • An in-depth look at consumers’ evolving behaviors and preferences in the digital identity space, including how companies can tailor their authentication strategies to satisfy consumers’ needs for security and privacy

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