Next-Gen Debit Tracker – April 2021

Digital-First Consumers' Payment Preferences Drive Interest In Debit Rewards

Next-Gen Debit Tracker – April 2021

Rewards have long been synonymous with use of credit cards, but many younger, digital-native consumers prefer debit. In the latest Next-Gen Debit Tracker, Ryan Wuerch, CEO of rewards app Dosh, explains how younger consumers’ digital payment preferences are shining a spotlight on debit rewards and how merchants can keep pace with the trend.

Inside The April Tracker

  • An interview with Ryan Wuerch, CEO of cash back and rewards app Dosh, about how the pandemic’s impact on consumer spending trends has put a spotlight on the benefits of debit rewards programs for both consumers and merchants
  • The latest next-gen debit headlines, including why N26 recently partnered with Dosh to support its Perks rewards system in the U.S. and why 81 percent of millennials say belonging to merchants’ loyalty programs entices them to spend more with these retailers
  • A Deep Dive analyzing how the pandemic is driving up interest in debit rewards for consumers and how participating in these programs could present merchants with key opportunities to further engage and retain consumers

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