Subscription Commerce Tracker® – November 2020

Subscription Commerce Tracker® – November 2020

The Subscription Commerce Tracker®, done in collaboration with Recurly, details how the COVID-19 pandemic is leading to a rise of direct-to-consumer subscriptions for core household goods.

Inside the November Tracker

  • An interview with Jeff Litvack, CEO and senior editor of advertising industry trade publication Adweek, on how digital media companies are capitalizing on high-quality journalism and renewed interest in subscriptions to reach — and keep — subscribers
  • The latest subscription commerce news, including London-based independent book publisher Hurst’s foray into monthly subscriptions and record digital subscription sign-ups for The New York Times and Chicago Tribune
  • A Deep Dive analyzing how digital media companies and publishers are utilizing subscription-based models to keep consumers engaged and informed during the pandemic

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