The False Appeal of Deal-Chasing Consumers
Deal Chasing Becomes Mainstream — and Merchants Shouldn’t Be Happy
Come for the sale and leave for the next one. Brand loyalty means nothing for deal-chasing consumers, and lowering prices isn’t the best option for retaining them, new data says. PYMNTS’ “Consumer Inflation Sentiment: The False Appeal of Deal-Chasing Consumers” has the answer.
Inside the March Report
- 74%: Share of consumers who have cut back on nonessential retail purchases
- 46%: Share of retail shoppers who chase deals
- 40%: Share of persuadable consumers saying ease and convenience most influenced where they choose to shop
Consumer Inflation Sentiment Report
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The Cautious Spender: US Consumers Now Think First, Spend Second
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Consumers Shop Secondhand Stores as Often as Other Retail
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Tipflation Is Changing Spending Habits of 1 in 6 Consumers
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27% of Consumers at Self-Checkout Say They’ve Been Asked to Tip
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85% of Consumers Say Incomes Are Not Matching Inflation
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Consumers Know What AI Is — Not How It’s Integrated Into Their Daily Lives
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45% of Millennials Say Wages Don’t Meet Inflation
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Rising Housing Costs Deflate Economic Optimism
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Perception Is Reality
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In It For The Long Haul
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Consumer Inflation Sentiment: Inflation’s Long Consumer Spending Shadow
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Consumers Buckle Down On Belt-Tightening
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Inflation Slowly Ebbs, But Consumer Outlook Remains Gloomy
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Consumers Pull Back and Prepare for the Long Haul