The False Appeal of Deal-Chasing Consumers

Deal Chasing Becomes Mainstream — and Merchants Shouldn’t Be Happy    Come for the sale and leave for the next one. Brand loyalty means nothing for deal-chasing consumers, and lowering prices isn’t the best option for retaining them, new data says. PYMNTS’ “Consumer Inflation Sentiment: The False Appeal of Deal-Chasing Consumers” has the answer.
Inside the March Report
  • 74%: Share of consumers who have cut back on nonessential retail purchases
  • 46%: Share of retail shoppers who chase deals
  • 40%: Share of persuadable consumers saying ease and convenience most influenced where they choose to shop

PYMNTS Consumer Inflation Sentiment Report Series

Rising Housing Costs Deflate Economic Optimism
Perception Is Reality
In It For The Long Haul
Consumer Inflation Sentiment: Inflation's Long Consumer Spending Shadow
Consumers Buckle Down On Belt-Tightening
Inflation Slowly Ebbs, But Consumer Outlook Remains Gloomy
Consumers Pull Back and Prepare for the Long Haul