creators

Snap Enables Profile Links but Which Creators Will Convert? 
Snap Enables Profile Links but Which Creators Will Convert? 
July 14, 2023  |  Social Commerce

With platforms like TikTok, Facebook, and Instagram making it faster and more convenient for consumers worldwide to share their shopping experiences and kick-start retail trends,...

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Bridging the Gap Between the Consumer and Retailer — the Creator  
Bridging the Gap Between the Consumer and Retailer — the Creator  
June 29, 2023  |  Social Commerce

When determining what’s worth buying and what isn’t, who wields the greatest influence over these fashion decisions? It’s the consumer.   But the bridge between the...

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Time to Treat Creators Like Business Owners, Says Visa FinTech Head 
Time to Treat Creators Like Business Owners, Says Visa FinTech Head 
June 22, 2023  |  Social Commerce

If you’re reading this, you might not be able to name a single creator.  But your kid probably can name five, 10, even a dozen...

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How Creators Influence Brands — and Why They Listen 
How Creators Influence Brands — and Why They Listen 
June 20, 2023  |  Retail

While skinny jeans have been on the outs for a few years, staying trends include the “clean girl” aesthetic and Crocs, according to Gen Z...

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Meta Platforms’ Instagram Expands Broadcast Channels Globally
Meta Platforms’ Instagram Expands Broadcast Channels Globally
June 15, 2023  |  Social Commerce

Instagram is taking its Broadcast Channels feature global to provide creators with a new way of connecting with their followers on a larger scale.  This feature,...

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Platforms, Not Creators, Reap Financial Rewards of Creator Economy
Platforms, Not Creators, Reap Financial Rewards of Creator Economy
April 23, 2023  |  Connected Economy

The creator economy is apparently leaving a bulk of creators out in the cold. In an opinion piece published Saturday (April 22) by the Financial...

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The Digital Platform That Wants To Be A-Star-Is-Born Maker
The Digital Platform That Wants To Be A-Star-Is-Born Maker
August 09, 2019  |  Innovation

There are still countless books to be written about whether the digital age — the technology, the processes, the seemingly endless retail and service choices,...

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