Crocs

Hush Puppies Retailer Pivots as Consumers Embrace Fashionable Sports Footwear
Hush Puppies Retailer Pivots as Consumers Embrace Fashionable Sports Footwear
August 28, 2023  |  Retail

The convergence of casualization, comfort, and personalization has become a potent force, reshaping the way people perceive and interact with brands.  The modern consumer is...

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Barbie Mention Bumps Birkenstock Ahead of Anticipated IPO
Barbie Mention Bumps Birkenstock Ahead of Anticipated IPO
August 07, 2023  |  Retail

Barbie still has consumers in a chokehold, and brands who have partnered with Mattel or were even referenced in the movie are reaping the benefits.  ...

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Post-Barbie Collab, Crocs Reports $1.07 Billion in Revenue
Post-Barbie Collab, Crocs Reports $1.07 Billion in Revenue
July 28, 2023  |  Retail

Crocs is in the business of collaborations. It’s a skill many can learn from, as the footwear company reported $1.07 billion in revenue on Thursday...

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Seeing Pink: Barbie Collabs Run Rampant as Movie Debuts 
Seeing Pink: Barbie Collabs Run Rampant as Movie Debuts 
July 24, 2023  |  Retail

“Barbie is one of the most inventive, immaculately crafted and surprising mainstream films in recent memory.” That’s what news outlet The Independent said in regard to...

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Crocs Banks on Collaborations to Boost D2C Sales of Heydude
Crocs Banks on Collaborations to Boost D2C Sales of Heydude
April 30, 2023  |  Retail

Crocs’ better-than-expected Q1 results are currently being attributed to the increasing consumer interest in casualization, comfort, sustainability, and personalization. During Q1, the comfort footwear company,...

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Why Collaboration Works for Crocs and Not Adidas
Why Collaboration Works for Crocs and Not Adidas
April 07, 2023  |  Retail

Why are Crocs cool? That’s an article The Harvard Crimson wrote just over a year ago, discussing the ugly but loved shoe that sits alongside...

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Crocs Focuses on Sandals for 2023 Following Record 2022
Crocs Focuses on Sandals for 2023 Following Record 2022
February 16, 2023  |  Retail

Continued demand for casual footwear led Crocs to a record 2022. The shoemaker announced in a Thursday (Feb. 16) press release that it recorded $3.6...

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Crocs Sees 53% Growth by Meeting Consumer Demand for Casualization
Crocs Sees 53% Growth by Meeting Consumer Demand for Casualization
January 10, 2023  |  Retail

Consumer demand for casualization, comfort, sustainability and personalization is driving growth at Crocs. The casual footwear company expects year-over-year revenue growth of 53% in 2022...

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Crocs Sees ‘Hey Dude’ Brand Hitting $1B in ’23
Crocs Sees ‘Hey Dude’ Brand Hitting $1B in ’23
November 03, 2022  |  Retail

Casual footwear company Crocs said revenues of its Hey Dude brand should surpass $1 billion next year as it begins selling the men’s shoe line...

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