Small- to medium-sized businesses (SMBs) make up most of all U.S. businesses, and each business is as different as its owner. It stands to reason,...
Independent pharmacies are adapting to new dynamics, with digital tools and patient expectations changing how they operate and deliver care. Once overshadowed by large chain...
As True Religion works to re-establish itself in the retail landscape, the brand is placing an emphasis on data-driven marketing strategies to drive both customer...
Artificial intelligence (AI)-driven shopping is upending the digital marketplace, forcing brands to swiftly rethink their marketing strategies. Industry experts and recent data clearly show AI’s...
In a move that could transform online shopping, Microsoft’s Bing fired back at Google this week with its own artificial intelligence (AI)-powered “generative search” feature. And...
Yext plans to acquire Hearsay Systems, saying the move will create a single digital marketing platform to power the customer journey and accelerate brands’ conversion...
McDonald’s is reportedly set to modernize its marketing strategy by launching a digital marketing fund to be paid into by its U.S. franchisees. The move aims to...
Hasbro may be seeing digital growth via its gaming business, but as consumers buy fewer nice-to-have products, the toys and games company continues to struggle....
Ibotta, the digital marketing software firm, is reportedly gearing up for an initial public offering (IPO) that could value the company at $2 billion or...