LEGO

Lego Builds Sales as Fans Seek More Complicated Sets

Lego Builds Sales as Fans Seek More Complicated Sets
Lego Builds Sales as Fans Seek More Complicated Sets
March 08, 2023  |  Retail

Demand for larger, more complex sets helped Lego stand out among toymakers in 2022. The Danish firm announced in its annual report Tuesday (March 7)...

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Lego Pursues Digital Initiatives to Keep Its Sales Growing
Lego Pursues Digital Initiatives to Keep Its Sales Growing
September 28, 2022  |  Retail

The Lego Group reported strong sales in the first half of the year and announced several initiatives — many of them digital — that aim...

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Beneath Walmart’s Top Toy List, a Retail Price, Inventory and Payment War Is Brewing
Beneath Walmart’s Top Toy List, a Retail Price, Inventory and Payment War Is Brewing
August 31, 2022  |  Retail

Christmas might come early this year as retailers hedge an uncertain outlook with earlier sales events and an attempt to start gift buying sooner and...

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Today in Retail: Lego Digital Bricks Takes Playing Well to New Level; Amazon Unveils Pet Day to Start National Pet Month
Today in Retail: Lego Digital Bricks Takes Playing Well to New Level; Amazon Unveils Pet...
May 02, 2022  |  Retail

Today in retail, Lego debuts digital bricks, while Amazon launches Pet Day to kick off National Pet Month. Plus, G-III Apparel Group completes its acquisition...

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Lego Joins Toy Industry’s Online Transformation, Bets Digital Bricks Will Click With Kids
Lego Joins Toy Industry’s Online Transformation, Bets Digital Bricks Will Click With Kids
May 02, 2022  |  Retail

When Lego was founded in 1932, its name was derived from a shortened version of the Danish words “leg godt” or “play well”.  Today, 90...

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Today in the Connected Economy: Lego, Sony Invest $2B in the Metaverse
Today in the Connected Economy: Lego, Sony Invest $2B in the Metaverse
April 11, 2022  |  Connected Economy

Today in the connected economy, Sony and Lego invest $1 billion each in Epic Games’ planned metaverse project. Plus, Square debuts Square Stand, its updated point-of-sale...

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Today in the Connected Economy: Lego, Epic to Build Kid-Friendly Metaverse
Today in the Connected Economy: Lego, Epic to Build Kid-Friendly Metaverse
April 07, 2022  |  Connected Economy

Today in the connected economy, Lego teams up with the creator of Fortnite to build a metaverse that’s family-friendly, while Apple and Dutch payments firm...

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Lego, Epic Games Building Metaverse For Kids
Lego, Epic Games Building Metaverse For Kids
April 07, 2022  |  Metaverse

Lego has teamed up with Fortnite maker Epic Games to create a kid-friendly metaverse, the Danish toymaker said Wednesday (April 6). The companies refer to...

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