LEGO

Lego Builds Sales as Fans Seek More Complicated Sets
Lego Builds Sales as Fans Seek More Complicated Sets
March 08, 2023  |  Retail

Demand for larger, more complex sets helped Lego stand out among toymakers in 2022. The Danish firm announced in its annual report Tuesday (March 7)...

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Lego Pursues Digital Initiatives to Keep Its Sales Growing
Lego Pursues Digital Initiatives to Keep Its Sales Growing
September 28, 2022  |  Retail

The Lego Group reported strong sales in the first half of the year and announced several initiatives — many of them digital — that aim...

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Beneath Walmart’s Top Toy List, a Retail Price, Inventory and Payment War Is Brewing
Beneath Walmart’s Top Toy List, a Retail Price, Inventory and Payment War Is Brewing
August 31, 2022  |  Retail

Christmas might come early this year as retailers hedge an uncertain outlook with earlier sales events and an attempt to start gift buying sooner and...

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Today in Retail: Lego Digital Bricks Takes Playing Well to New Level; Amazon Unveils Pet Day to Start National Pet Month
Today in Retail: Lego Digital Bricks Takes Playing Well to New Level; Amazon Unveils Pet...
May 02, 2022  |  Retail

Today in retail, Lego debuts digital bricks, while Amazon launches Pet Day to kick off National Pet Month. Plus, G-III Apparel Group completes its acquisition...

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Lego Joins Toy Industry’s Online Transformation, Bets Digital Bricks Will Click With Kids
Lego Joins Toy Industry’s Online Transformation, Bets Digital Bricks Will Click With Kids
May 02, 2022  |  Retail

When Lego was founded in 1932, its name was derived from a shortened version of the Danish words “leg godt” or “play well”.  Today, 90...

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Today in the Connected Economy: Lego, Sony Invest $2B in the Metaverse
Today in the Connected Economy: Lego, Sony Invest $2B in the Metaverse
April 11, 2022  |  Connected Economy

Today in the connected economy, Sony and Lego invest $1 billion each in Epic Games’ planned metaverse project. Plus, Square debuts Square Stand, its updated point-of-sale...

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Today in the Connected Economy: Lego, Epic to Build Kid-Friendly Metaverse
Today in the Connected Economy: Lego, Epic to Build Kid-Friendly Metaverse
April 07, 2022  |  Connected Economy

Today in the connected economy, Lego teams up with the creator of Fortnite to build a metaverse that’s family-friendly, while Apple and Dutch payments firm...

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Lego, Epic Games Building Metaverse For Kids
Lego, Epic Games Building Metaverse For Kids
April 07, 2022  |  Metaverse

Lego has teamed up with Fortnite maker Epic Games to create a kid-friendly metaverse, the Danish toymaker said Wednesday (April 6). The companies refer to...

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Today in Retail: Nike Sues Over Unauthorized Sneaker NFTs; NYC Tries to Keep Quick Commerce in Check
Today in Retail: Nike Sues Over Unauthorized Sneaker NFTs; NYC Tries to Keep Quick Commerce...
February 04, 2022  |  Retail

Today in retail, Nike sues StockX for unauthorized use of its shoes in nonfungible tokens (NFTs), while New York City officials and small business owners...

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