Generation Z has emerged as a pivotal demographic for financial institutions (FIs), even as they challenge traditional loyalty strategies. The generation, whose adult members are...
JetBlue’s newly expanded loyalty program saw “exceptional growth and engagement” during its first months. The program, TrueBlue, was expanded during the fourth quarter and has seen...
As consumers increasingly expect seamless convenience across all their daily routines, health and wellness services are increasingly relying on subscription models. In an interview with...
The 2023 holiday shopping season provided little reprieve from rising prices, and United States consumers sought ways to manage spending. This made card-linked offers especially...
Visa has introduced a rewards program designed to connect with consumers in virtual spaces. The company’s Web3 Loyalty Engagement Solution is designed to help brands reach customers...
David’s Bridal, a big player in wedding attire since 1950, has faced challenges over the years. In 2018, it filed for bankruptcy to handle debts...
Technology, and the digital transformation of the economy overall, have reshaped the concept of customer loyalty. Add to that the integration of payments innovation, and...
In the last two years, due to persistent inflation and consumers returning to normal life, retail product subscriptions have steadily decreased from pandemic boom times...
With quick-service restaurants (QSRs) increasingly pushing their digital loyalty programs to gain valuable customer data, McDonald’s is aiming to add 100 million new members in...