Last week PYMNTS reported that Peloton is preparing for a rebranding effort as it expands its knowledge of its customer base and their workout preferences....
During the pandemic, fitness apparel retailer Lululemon purchased a connected fitness company called Mirror in 2020 as a way reach cooped-up consumers. Later renamed Lululemon...
Inflation is a pressure point, and consumers are pulling back on discretionary spending. And it may be the memberships — specifically the “value add” offered...
Before branded resale, third-party platforms like ThredUP, Vestiaire Collective, Poshmark and The RealReal dominated the pre-loved market — and fueled a global market value of...
Nike is suing Lululemon for patent infringement, the latest court action by the sneaker giant. The suit, filed in federal court Monday (Jan. 30), accuses...
Athletic wear brands looking to win consumers’ direct digital loyalty are turning to membership models. Athleisure retailer Lululemon shared Thursday (Dec. 8) in its third...
Athleisure retailer Lululemon Athletica reported earnings on Thursday with a positive look at its eCommerce expansion. The company’s results for the third quarter 2022 were...
Lululemon has rolled out a new platform offering more content and products for members, called lululemon Studio, a press release said. It will use connections...
Life may end at age 54 in terms of Madison Avenue advertising executives, but in real life, spending and consumption and wealth carries on, in...