If it wasn’t the Lululemon Aligns for women or ABC pants for men that kept consumers come back, it’s the accessories. “Our entire bag assortment...
If a coat or a pair pants were tailored to your body, what’s the likelihood of you returning it? Probably slim. But what if tailoring...
The direct-to-consumer (D2C) playbook really had a moment. It even had staying power through the pandemic as it provided brands with a way to reach...
The fashion landscape has experienced an interesting transformation, breaking free from its association with discomfort and (as grim as this sounds) sacrifice. The comfort trend...
Lululemon has made a minority investment in Australian recycling company Samsara Eco. The companies will collaborate to make recycled nylon and polyester from the apparel waste generated while producing...
Irrespective of inflation, consumers have consistently preferred dupes, counterfeits or private label (store) brands. And as this increasingly becomes a reality, especially as consumers have...
Last week PYMNTS reported that Peloton is preparing for a rebranding effort as it expands its knowledge of its customer base and their workout preferences....
During the pandemic, fitness apparel retailer Lululemon purchased a connected fitness company called Mirror in 2020 as a way reach cooped-up consumers. Later renamed Lululemon...
Inflation is a pressure point, and consumers are pulling back on discretionary spending. And it may be the memberships — specifically the “value add” offered...