Martin Waters

Shoppers Are Way More Interested in Personalized Discounts Than Recommendations
Shoppers Are Way More Interested in Personalized Discounts Than Recommendations
June 24, 2024  |  Consumer Insights

As consumers seek more individualized shopping experiences, PYMNTS Intelligence research finds that there is far greater demand for targeted promotions than for personalized recommendations without...

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Victoria’s Secret CEO Says Less May Be More for Shoppers
Victoria’s Secret CEO Says Less May Be More for Shoppers
August 31, 2023  |  Retail

The “less is more” approach seems to be a winning strategy for Victoria’s Secret, as the lingerie retailer showcased a robust August despite a weak quarter. This...

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