Martin Waters

Shoppers Are Way More Interested in Personalized Discounts Than Recommendations

Shoppers Are Way More Interested in Personalized Discounts Than Recommendations
Shoppers Are Way More Interested in Personalized Discounts Than Recommendations
June 24, 2024  |  Consumer Insights

As consumers seek more individualized shopping experiences, PYMNTS Intelligence research finds that there is far greater demand for targeted promotions than for personalized recommendations without...

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Victoria’s Secret CEO Says Less May Be More for Shoppers
Victoria’s Secret CEO Says Less May Be More for Shoppers
August 31, 2023  |  Retail

The “less is more” approach seems to be a winning strategy for Victoria’s Secret, as the lingerie retailer showcased a robust August despite a weak quarter. Get...

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