McDonald’s will deploy ArchIQ, an artificial intelligence-powered restaurant operating system, across its network, with U.S. rollout starting in 2027. Its drive-thru voice agent, Archy, takes...
McDonald’s is testing placing ads from other brands on the digital menu boards in its drive-thrus and in its restaurants, Bloomberg reported Tuesday (Sept. 22)....
For fast food companies, offering diners discounts on meals may no longer suffice. That’s according to a report Tuesday (Aug. 11) by Reuters, which said...
McDonald’s says an attempt to lure budget-conscious consumers backfired in its latest quarter. The fast food giant reported earnings Tuesday (Aug. 4) showing that while...
Several brands gaining attention around the World Cup are not sponsors of the event, CNBC reported Friday (May 26). Levi Strauss & Co., Taco Bell...
McDonald’s is back in the artificial intelligence drive-thru business, and this time it’s bringing Google. At its Worldwide Convention in Las Vegas last week, the...
McDonald’s executives warned Thursday (May 7) that consumers are becoming more cautious with their spending as economic uncertainty continues to weigh on household budgets, prompting...
McDonald’s is reportedly planning to lower the cost of its value meals even further. Beginning next month, the fast food giant will debut a series of...